Importance of Prepress Graphic Design
Discover the importance of prepress graphic design! From digital file preparation to proofing, learn why this is a critical step.
Prepress, as the name suggests, is a term that covers all the processes before printing the final copy of a file. Today, there is a new term replacing the traditional prepress known as Digital Prepress, where everything is done digitally with the help of prepress software, which makes the job faster and more accurate.
Digital Prepress has become a preferred method for publishers as the world moves in sync with the digital revolution. This process broadly includes proofreading a printed document, checking the glaring errors, including spacing between words, lines, and columns, and making sure the font size is correct.
It also includes a graphic designer to ensure that the images used are high-resolution and printable, as specific dpi (dots per inch) need to be followed if one wants a beautiful picture reproduction.
Prepress graphic design has gained a huge momentum as the printing process goes digital. The process includes modifying graphics and images in illustrator software like Adobe using various computer applications as needed to meet the particular requirement of the end result.
|Table of Content
1) What Prepress Graphic Design is Important?
2) What is the Prepress Graphic Design Process?
3) How Prepress Graphic Design Software Helps.
4) Advantages of Prepress Software
a) Reduced Costs
b) Smoother Printing Flow
c) Brilliant Quality
Why Prepress Graphic Design is Important?
Prepress is a crucial step in printing as it ensures that the printed copy is of the highest quality and readable.
Previously, experts had to carefully prepare printing plates and proofread the same to be sure that the final product was without flaws. Nowadays, with the help of prepress software, this task has become easier but cannot be taken lightly.
Today the files are converted into PDFs or desired methods and uploaded into the software where they can be placed in their designated space and ensure no space for errors.
We must understand that graphic design is all about creativity, but prepress is about perfecting the file and reproducing the underlayer’s creativity. Prepress graphic design consists of impeccable knowledge about print production, color reproduction and bleeds, underlayers, and intricacies of color palettes.
Prepress graphic design ensures the best results without facing problems, production repeats, and errors that could raise production costs.
Graphic designers need to know the basics of prepress because this process is critical, and any negligence in this part can lead to mistakes, sub-par quality, and massive cost overruns.
What is the Prepress Graphic Design Process?
There are numerous steps in a prepress graphic design process, starting with pre-flighting, where a professional will review the files to ensure they contain all the required materials to qualify for printing the file.
As discussed earlier, it includes ensuring the color system is correct, fonts are aligned, and the layouts are perfect and not bleeding. This step is crucial as it can capture any issues that may come up in the near future.
The layout is then created using graphic design software like Adobe InDesign or QuarkXPress or Microsoft Publisher apart from a plethora of tools available in the market. This is followed by creating a proof or a dummy.
This proof will display how the finished product will look and if there are any last-minute layout changes. This step assures that the client is on board and that there will be no further changes. The proof with the files is then sent to print.
Advantages of Prepress Graphic Design Software
Reduced Costs: Prepress software helps to reduce the costs of the entire printing process as the whole process is much more streamlined. The software has the capability to recognize errors so that clients do not have to go through the reprint process.
It also improves the quality being produced, from enhanced display to reduced wastage. Alongside, automation helps in increasing efficiency and that can result in a boost in your ROI.
Smoother Printing Flow: As discussed earlier, a smoother, error-free process is the best way to save money. For instance, today’s software offers image editing capabilities that can adjust the colors, look at the quality, contrast the image, and remove unwanted backgrounds.
They also offer font management capabilities that can help maintain the same font throughout the final copy and ensure they remove or point out all the visible glaring errors.
Brilliant Quality: We saved this for the last. Prepress software can majorly help in improving the quality of materials being printed because the software has the capability to take a closer look at the pages and prepare it in a better manner.
The software available in the market is equipped to look at the whole product without any human intervention and can highlight the parts which it feels need a rework.
At the same time, software can also give a preview of the final product – after the changes are made and final proofreading is needed to make sure the right message is being imparted.
Prepress is a vital step in the printing process and has evolved drastically over the last two decades. Today, you can easily streamline your prepress process using various graphic design software available in the market.
So, take the digital route and simplify your prepress process the easy way.